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The FSSAI has issued an advisory cautioning food businesses against the indiscriminate use of “100%” claims on product labels and promotional content. Heres what this means for consumers and the food industry.

Food packaging, labelling and promotional content play a crucial role in shaping how a product and, more broadly, the brand is perceived. Many food business operators (FBOs) resort to creative marketing and advertising techniques to capture consumer attention and drive sales. While this is essential for boosting revenue, there’s a fine line between promoting your product and making it appear superior to what it actually is. That’s where the Food Safety and Standards Authority of India (FSSAI) steps in, ensuring customers are not misled during their purchase decisions.
In its latest advisory dated May 30, 2025, the FSSAI highlighted a growing trend: the use of “100%” claims on food labels and promotional materials.

What Is This “100%” Claim

Although the FSSAI hasn’t listed all the ways the term “100%” might be used, some common examples include phrases like “100% natural”, “100% organic”, “100% fresh”, “100% pure” and “100% premium quality”. In reality, such claims can be ambiguous and open to interpretation.

As per the Food Safety and Standards (Advertising and Claims) Regulations, 2018, the term “100%” is neither defined nor referenced in the FSS Act, 2006, or the rules and regulations made thereunder.

The lack of clarity or definition under current regulations allows food businesses to use the term at their discretion, which can mislead consumers into believing a product is pure or superior to other products, often without any scientific backing.

Why “100%” Claims May Be Misleading

It sounds straightforward, but it is not so simple. For example, many fruit juices labelled as “100% juice” are actually reconstituted – meaning they contain a large amount of water mixed with fruit concentrate. So calling it “100% juice” can be misleading since the actual fruit content might be quite low.

The term “100%” can create a false impression of absolute purity, safety or exceptional quality. In a quick shopping scenario, a customer may be swayed by the large, prominent “100%” claim on the front of a pack, overlooking crucial details in the fine print on the back.

This not only misleads consumers but also unfairly positions competing products as inferior or non-compliant with regulatory standards.

What Do Indian Food Labelling Laws Say

According to the Food Safety and Standards (Advertising and Claims) Regulations, 2018 (Sub-regulation 4(1)), it shall be ensured that the claims must be truthful, unambiguous, meaningful, not misleading and help consumers to comprehend the information provided.

Responsibility Beyond Revenue

In light of these guidelines, food businesses in India are urged to be responsible and transparent in their marketing and packaging practices.
Clear, accurate labelling and promotional content empower consumers to make informed food choices.

Ultimately, transparent food labelling is vital for consumer health, safety and trust in the food industry.

The Adani Group’s businesses – from ports to airports, from renewable energy generation to data centres, defence manufacturing and city gas – have grown over the past couple of year

Adani Group is set to invest $15-20 billion over the next five years across businesses, the company’s Chairman Gautam Adani has said, touting the Group’s strong balance sheet and robust business growth.

In the latest annual report of the Group’s flagship Adani Enterprises, the billionaire industrialist said: “Despite facing consecutive acquisitions and intense scrutiny, Adani Group never backed down and instead adapted its strategy, emerging more resilient, formidable and unbreakable.”

“In the face of fierce headwinds and relentless scrutiny – we have never retreated. Instead – we have recalibrated. We have reimagined. And we have become – more formidable, more unbreakable, more stronger and more resilient!” Gautam Adani wrote.

“Our conviction is anchored in clarity. Our objectives are aligned with India’s ambitions. And our strength comes from the belief that you, our shareholders, place in us,” he added.

He further stated that “Every challenge sharpens our resolve. Every setback becomes a stepping stone”.

“We live in a world where negativity often echoes louder than truth. But as we cooperate with legal processes, let me also restate – emphatically – our governance is of global standards, and our compliance frameworks are robust and non-negotiable,” he noted.

The Adani Group’s businesses – from ports to airports, from renewable energy generation to data centres, defence manufacturing and city gas – have grown over the past couple of years.

“History should remember us not for the size of our balance sheet, but for the strength of our backbone. Not just for the markets we entered, but for the storms we handled and emerged stronger. For it is easy to lead in sunshine, but true leadership is forged in the face of crisis,” Gautam Adani emphasised.

“And while the numbers tell their own compelling story – in a year of record-breaking revenue, unprecedented growth and historic profitability – the deeper truth is that these milestones are reflections of our relentless strength and tenacity. They are proof of a Group that dares to dream beyond constraints, powered by a nation that breathes possibility into every tomorrow ahead of us,” he added.

The largest portion, 495 million rupees, resulted from the chief executive of India’s No. 2 IT services firm exercising his stock options.

Infosys CEO Salil Parekh earned $7.9 million in 2024 and $6.76 million in 2023.

Infosys CEO Salil Parekh’s compensation rose 21.7 per cent to 806.2 million rupees ($9.44 million), the company said in its annual report on Monday, making him one of the highest-paid Indian IT chiefs currently in office.

Mr Parekh, the longest-serving non-founder CEO at the IT company, earned a fixed salary of 79.4 million rupees and bonuses of 231.8 million rupees.

The largest portion, 495 million rupees, resulted from the chief executive of India’s No. 2 IT services firm exercising his stock options.

In comparison, Mr Parekh earned $7.9 million in 2024 and $6.76 million in 2023, with the rise in pay, mainly due to a greater number of stock options exercised during the year.

For the financial year 2025, Infosys reported a revenue growth of 4.2 per cent in constant currency terms, falling short of its forecast of 4.5 per cent -5 per cent. For the current fiscal year, it forecast a flat to 3 per cent growth in revenue, signalling a weaker business environment.

India’s $283-billion IT sector is facing another year of slowing growth, partly due to the U.S. tariff policies, which complicate forecasting market conditions in key markets and client segments.

“Majority of Infosys revenue is from the U.S. and other global markets. The compensation is in line and consistent with what companies of this scale and size pay globally. Boards of Indian tech companies are indeed aware and need their leaders to be retained and paid appropriately in this challenging environment,” said K Sudarshan, managing director at executive search firm EMA Partners.

K Krithivasan, CEO of Infosys’ larger rival Tata Consultancy Services earned $3.11 million, and smaller rival Wipro’s CEO Srinivas Pallia earned $6.28 million, according to their latest annual report.

Infosys is one of the two among India’s top five IT companies that have retained their CEO at the helm over the last 18-24 months, with HCLTech being the other.

FT Executive Education Custom Ranking 2025: ISB also performed well across several individual metrics. It ranked 2nd globally in ‘Future Use’, reflecting strong client loyalty and satisfaction.

In the Financial Time Open Ranking 2025, ISB was ranked 73rd globally.

The Indian School of Business (ISB) has been ranked the top institute in Asia and secured the 23rd position globally in the Financial Times (FT) Executive Education Custom Ranking 2025, advancing from its 26th place last year. ISB also performed well across several individual metrics. It ranked 2nd globally in ‘Future Use’, reflecting strong client loyalty and satisfaction.

The school was placed 12th in ‘Value for Money’, 22nd in ‘Programme Design’, and secured spots in the top 25 for other key areas such as ‘International Clients’, ‘Aims Achieved’, and ‘Teaching Methods & Materials’.

Commenting on the achievement, Sunill Sood, Executive Director of Executive Education at ISB, said, “The latest FT Executive Education Rankings reinforce our commitment to developing and delivering programmes that address the evolving and urgent needs of today’s industry. This recognition encourages us to continue designing world-class programmes that empower our participants to become catalysts of meaningful change.”

ISB’s executive education programmes aim to strengthen participants’ strategic thinking and leadership capabilities, preparing them to navigate and lead in today’s complex global business landscape.

Here are the top 20 business schools worldwide in the Financial Times Executive Education Custom Ranking 2025:

• IMD – International Institute for Management Development (Switzerland/Singapore)
• London Business School (UK/UAE)
• SDA Bocconi School of Management (Italy)
• ESMT Berlin (Germany)
• Insead (France/Singapore)
• HEC Paris (France/Qatar)
• IESE Business School (Spain/US/Germany/Brazil)
• Fundação Dom Cabral (Brazil)
• Esade Business School (Spain)
• University of Oxford: Saïd Business School (UK)
• Essec Business School (France/Singapore)
• SDA Bocconi Asia Center (India)
• University of Michigan: Ross School of Business (USA)
• University of St. Gallen (Switzerland)
• IE Business School (Spain)
• Stockholm School of Economics (Sweden)
• Incae Business School (Costa Rica)
• Insper Instituto de Ensino e Pesquisa (Brazil)
• Eada Business School Barcelona (Spain)
• Edhec Business School (France)

These rankings are based on criteria such as programme design, client feedback, teaching methods, and value for money, reflecting each institution’s ability to meet the learning and development needs of corporate clients.

The report estimates that India’s GDP growth (in real terms) will continue to be the highest amongst G20 nations in 2025 and 2026, touching 6.3% and 6.4% respectively.

The Organisation for Economic Cooperation and Development (OECD) on Tuesday released its 2025 Economic Outlook Report at a press conference held in its Paris headquarters. 

The report estimates that India’s GDP growth (in real terms) will continue to be the highest amongst G20 nations in 2025 and 2026, touching 6.3% and 6.4% respectively. The report was released as delegations from member states and partners such as India assembled in Paris for an informal WTO Ministerial-level meeting. ndia is looking to become a 32 Trillion economy by 2047. This exponential growth will be possible because of our talent, and I’m here to reiterate people-to-people contact,” said Piyush Goyal, Union Minister for Commerce and Industry, while speaking at the India-France Business Conference. The Union Minister is in the French capital for the OECD Ministerial meet. 

‘Our razor focus is to make it easier to do business in India,’ said Goyal as he reiterated the vast opportunities in India for those looking to do business and invest in the country.

However, global growth figures are not expected to witness a positive trend according to the OECD, which estimates that the global economy is on course to slow down from 3.3% last year to 2.9% in 2025 and 2026.

The Paris-based organisation’s estimates come at a time of global disruptions – tariff threats from the US under the Trump administration and geopolitical tensions in Eastern Europe and Middle-East. 

“Additional increases in trade barriers or prolonged uncertainty will further lower growth prospects and likely push inflation higher in countries imposing tariffs,” said the OECD Secretary General Mathias Cormann as he presented the report. 

Despite these global uncertainties, India’s economic forecasts look on track, and the country hopes to increase business with the European Union as well as France. 

The European Union (EU), which consists of 27 nations, views the Free Trade Agreement (FTA) as important for strengthening economic ties with India. India and the EU are reaching for a comprehensive FTA instead of an interim deal. French minister of foreign trade Laurent Saint-Martin said that a deal can come through as early as “in the coming weeks and months”. “India is one of our priorities and I know the European Commission really wants to accelerate (FTA),” he added.

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